Gourmet and kosher food–and a really cool identity
November 6, 2009 | Posted by Sacha 
R & S brought us back a big bag of treats from their trip to New York. A whole bunch of goodies from Zabar’s: smoked trout, spinach spread, lox, jam, coffee. Everything was delicious and the gift was good timing because we hadn’t been to the store in a few days. None of the yummy stuff lasted too long, but we still have the bag…and this may be our favorite part. We love the retro styling, clip-art graphics, and the way the text (listing all their products) becomes its own graphical element. The design breaks rules we learned in school (no all caps!, avoid cliché, don’t over-do alignment choices)…but it’s so, so good. Check out the equally beautiful cover of Zabar’s Deli Book, designed by Seymour Chwast of Push Pin Studios.
Categories: Design, Inspiration | 
Tags: | 
1 Comment »
You guys are the cutest! So happy you liked!